You can check out Jason's site over at fixmarketer.com.

The free book and 1-page marketing plan template is found at: fixmarketer.com/bonus

And finally, the conversion calculator mentioned is located at: fixmarketer.com/conversion-calculator

Now here's the interview!

Blake: [00:00:00] on the podcast today, I've got Jason Weaver here to discuss something that most of us probably aren't doing, or at least doing very well, which is creating a marketing plan, specifically a one pager. So Jason, let's start off with how you're doing, and then we'll get into the specifics.

[00:00:20] Jason: [00:00:20] I'm doing great. I live in the great state of Idaho and it's been freezing cold and snowy all the time, and it just basically stopped. I don't know if it's going to continue or not, but I am very grateful not to be shoveling every day.

[00:00:36] Blake: [00:00:36] I'm a, I'm from Utah originally, so I get a little bit of that, but Idaho is definitely worse for the weather.

[00:00:42] Jason: [00:00:42] Yes, most definitely.

[00:00:46] Blake: [00:00:46] All right, so let's, let's get some quick context on you first, just so people know who they're dealing with. I want to start out with your story, just a brief story on where your career started to where you are now.

[00:00:57] Jason: [00:00:57] Well, I was going to college and there was this class called internet marketing, and so I was lucky to be in one of the few colleges that actually cared about that 10 years ago. And, I took the class, had to build a website and a, the infrastructure to sell product and everything from scratch within less than three months and advertise it.

[00:01:16] So of course, Google ads was the gold standard back then, and still is pretty good right now. And, so I started selling HCMI cables for $5. Including free shipping. And I broke even during that class. And little did I know if I just kept selling them more stuff, I'd be a millionaire by now. But I got scared.

[00:01:35] It's all like, how do I spend other people's money to learn this thing called Google ad words and websites. And so I went and got with the hotel company that did online bookings. And you know, I got to spend $15,000 a month in other people's advertising on Google. And I learned a lot and it just went from there.

[00:01:52] So the last 10 years have been. What's called traditionally in house, where you're inside the business, working for that business, doing the marketing, running it. And then for a little over a year now, I am now doing my own internet marketing agency, more specialized on those, you know, newer upstarts, smaller companies, especially local small business, which the book I wrote is all about small business because you can apply just about everything, even to the big eCommerce company that, that's in my one page marketing plan as well.

[00:02:20] But. I have a passion for local small business, and that really started back when I worked for a company called monkey bars. I, they've rebranded now. It's a gorgeous garage. A monkey bars is one of their lines, but they actually go in and organize your garage for you, if you can believe that. And they had 120 dealers throughout the United States and Canada.

[00:02:39] And I got from the ground up, spend five years building their internet marketing, building the team, helping students, which is a huge passion of mine, helping them get internships. And, that's where I really, weren't a lot and started and then it, it grew from there. I've been with big eCommerce companies now, 20 million a year in sales, and, you know, but like I said, the small businesses still where my heart is at.

[00:03:03] Blake: [00:03:03] And that you're, you're addressing an audience of the smallest businesses, which is a, the micro-influencer side hustler genre of people. So this is going to be super helpful for a bunch of people, and I want to dive into the marketing plan, but first, before we get into that one final context...