WinsDay

How to Create a Pipeline-Generating Paid and Organic Marketing Strategy


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We are welcoming Lashay Lewis, Founder, Authority Plug and

Tas Bober, Founder, Delphinium Solutions


Topics:

1. Mapping Out the Buyer’s Journey - ICP, Problems, Product, and Sales Process

2. Using the Buyers Journey Map to Create a BOFU Organic Content Strategy that Doubles as Sales Enablement

3. Using the Buyers Journey Map to Create a Foundational Paid Landing Page and Distribution Strategy

4. Measuring Organic Success and Optimizations/Iterations

5. Measuring Paid Success and Optimizations/Iterations


We'll map out the stages your buyers go through, from initial problem awareness all the way to becoming loyal promoters.


This episode is full of insights!


We'll see you there!!


#pipeline #sales #buyers

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WinsDayBy Jessie Lizak