The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

340: How to Create a Professional Google Ads Report

12.08.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/

Jason Rothman - https://rothmanppc.com/ Show Notes:

For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns.  In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.

5 Tips for the Best Google Ads Report

(12:22) It must look professional and be easily readable

(14:12) Reports need to be easily generated and customized

(16:33) Reports should include personalized commentary

(20:53) Month-to-month comparisons should be included in reports

(23:48) Reports should be customized for each client

(28:44) Screen share walkthrough of the Opteo reporting dashboard We need your help! Please help us grow the show:

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