Every website needs a sales funnel.  If you don’t have a sales funnel or don’t know how to make one, you need to listen to this episode.  We talk about the free programs out there that you can use today to create a great-looking PDF guide and an automated email sequence to get your sales funnel up and running.

 

Basically, you need some sort of lead-generating document that people are willing to give their email address to download.  Then, you follow up with them over the course of time providing more and more value.  Doing this creates subconscious reciprocity.  Big words that mean “people will intuitively want to do business with you.”  This is a good thing and it happens without people knowing it.  

Two programs that are really easy to use are Canva and ConverKit.  Canva is great for creating professional-looking PDF documents.  ConvertKit is great for automating email sequences to nurture your new relationships.

 

If this seems like too much to take on, we can help.  But with a little bit of time, curiosity, and YouTube, you can do this.  You can create a sales funnel on your own website.  The ability to build an email list that you can reach out to is priceless and creating a sales funnel is the best way to build your email list.