When it’s time to start a new website project, we often want to skip ahead to the “fun” parts. But the very first step you should be working on? The site structure or sitemap.

Having a solid site structure can do way more than what colors you choose. In fact, it can improve your click through rates, lower your bounce rate, and increase your crawlability. If you’re trying to build better websites for your clients so you can get better results and charge more, you’re going to want to improve their SEO from the beginning through a solid site structure.

So how you create a site structure that will improve your SEO?

We'll dive into everything you'll need to know in this episode!

Show References:

• My new sitemap can be found in the episode blog
• Moz's Internal Linking article