Social media without a strategy is just posting and hoping.

In this video, I show you how to create a social media strategy step by step so you can move from random content to intentional, high-performing marketing.

We cover auditing your current content, setting clear goals, choosing the right platforms, defining your brand tone, and building a strong social media content strategy. I also break down content pillars, posting cadence, growth strategy, conversion funnels, and KPIs.

This will help you improve your digital marketing, Instagram marketing, and overall online marketing with a more strategic, inbound approach.

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*FREEBIE* Social Media Strategy template: https://canva.link/9gfya7oxpnuiiyz

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Chatpers

00:00 Intro

00:43 Brand Strategy versus Social Media Strategy 

02:10 Audit

03:40 Brand Goals

05:20 Platforms

06:16 Brand Tone

07:20 Competitor Analysis 

09:28 Persona Research 

11:22 Content Pillars 

12:33 Creative Direction

13:24 Content Formats

13:48 Posting Cadence 

15:28 Growth Strategy 

17:33 Conversion Funnel

19:15 KPIS

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Business Inquiries: [email protected]

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*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.