Beyond the Needle: The Aesthetics Business Podcast

How to Create a Strong Online Visual Identity for Your Aesthetic Clinic with Hannah McClune


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In this episode, host Emily Ruse is joined by Hannah McClune from Visible by Hannah, one of the UK’s leading brand photographers and videographers. Together, they explore how to create a strong visual identity that helps you attract the right clients, build trust, and elevate your clinic’s presence in the crowded aesthetics market.

Emily and Hannah dive deep into the importance of visual branding and why it’s critical for clinics to invest in authentic, high-quality photos and videos. They discuss how visuals aren’t just about aesthetics but about making an emotional connection with your audience and positioning yourself as a trusted expert.

Whether you’re just starting out or ready to revamp your brand, this episode is packed with actionable tips.

Connect with Hannah:

  • Website: visiblebyhannah.com
  • Instagram: @visiblebyhannah
  • Connect with Emily:

    • Website:⁠ bloomandbeyonestudio.com⁠
    • Instagram: @bloomandbeyondstudio
    • Don't forget to link and subscribe!

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      Beyond the Needle: The Aesthetics Business PodcastBy Emily