Pod Savvy Guide

How to Create a Successful (B2B) Business-to-Business Podcast

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We’re diving into Business-to-Business (B2B) podcasting. Unlike traditional podcasts aimed at consumers, a B2B podcast focuses on building relationships with potential clients, collaborators, and industry leaders. Whether you’re a solopreneur or part of a larger team, this episode will show you how to create a podcast that works for your business.

Steps to Launch Your B2B Podcast

  1. Identify Your Ideal Guests

    • Make a list of people you’d love to do business with. Think potential clients, collaborators, or decision-makers in your industry.
    • The goal is to highlight their expertise and stories, not promote your business directly.

    • Pick a Relevant Theme

      • Choose a topic that aligns with your guests’ interests and positions them as experts. Examples:

      • Set Up Your Studio

        • Virtual Setup:

        • Riverside.fm: High-quality remote recording platform for audio and video. Learn more at http://riverside.fm.
        • Blue Yeti Microphone: Professional sound quality without breaking the bank. Details at http://bluemic.com/yeti.
        • Logitech C920 Webcam: Crisp and clear video for your remote interviews. Check it out at http://logitech.com/en-us/products/webcams/c920.
        • Descript: An easy-to-use tool for transcribing, editing, and polishing your podcast audio. Visit http://descript.com

          • In-Person Setup:

          • iPad (Latest Model): Ensure compatibility with new iPhone cords for seamless integration. Available at your local retailer or http://apple.com/ipad.
          • iPhones: Required for Switcher Studio, a great way to record video podcasts. Learn more at http://switcherstudio.com.
          • Switcher Studio: A powerful tool for multi-camera video podcasting. Get started at http://switcherstudio.com.
          • BOYA Omnidirectional Lapel Microphones: High-quality clip-on mics for professional audio. Purchase at https://www.amazon.com/BOYA-Microphone-Smartphone-4-Channel-Omnidirectional/dp/B0CZ36XNWF.

          • Create a Follow-Up Process

            • Plan how you’ll stay in touch with guests after the recording:

            • Provide a Media Kit

              • Help your guests promote the episode with a media kit, including graphics, quotes, and links they can easily share with their network.

                • 📝 This week’s challenge:

                1. List 10 people you’d love to interview on your B2B podcast.
                2. Brainstorm a podcast name and theme that highlights your potential clients’ expertise.
                3. Choose whether to go virtual or in-person, and start assembling your studio.


                  4. B2B podcasting is more than just a marketing tool—it’s a relationship builder and lead generator. By creating a space for your guests to shine, you’re positioning yourself as a trusted partner and opening doors for collaboration.

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                  Pod Savvy GuideBy Steph Shoell