How has this new-to-industry broker built a social media strategy that’s now fuelling 80% of his business?

In this episode of Broker Bulletin, LMG State Growth Manager Denya Dean sits down with Limitless Lending Group Director Bill Childs, who previously worked as a commercial beekeeper, to unpack how he’s used TikTok and Instagram to build a thriving mortgage business, attract thousands of followers, and generate more leads than his team can keep up with.

Bill opens up about the early days of posting daily to no one, the one video that changed everything, and reveals why controversy can be good for business. He also shares how he’s scaled from solo broker to leading a team of six in just one year.

3 key tactics behind Bill’s success on socials:
 Posting consistently, even when no one’s watching.
 Adding a Calendly link in his bio to streamline lead conversion.
 Using controversial takes to spark engagement and reach new audiences.

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