On Inauguration Day, social media was not fixated on President Biden but rather his former opponent, Vermont Senator Bernie Sanders. Sanders made waves on social media after a photo of him from the event evolved into a meme.

In this episode of Two Minute Marketing Tips, I explain what makes content (especially memes) go viral and how brands can authentically incorporate memes into their social media marketing strategy. I cover:

Viral content

What makes social media content go viral

What memes are and how you can use them to your advantage

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

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To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!