In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantage.

Kristyn shares her journey from journalist to agency director to independent PR pro, known for creating viral campaigns that earn top-tier, highly syndicated coverage in outlets like The New York Times. Together, they dive into:

• What backlinks really are (and why they matter for PR)
• How to create a viral, data-driven campaign that earns both press and SEO value
• The power of blog posts, reports, and how to leverage your credentials to land media features
• What syndication means and how to capitalize on it for maximum visibility
• Different kinds of links and what matters for Google Searchability

If you’ve ever wondered how PR can do more than build brand awareness, and actually fuel long-term traffic and authority, this episode is a must-listen.

Connect with Kristyn off the podcast:
IG: @kristyn_nicoleee
LinkedIn: https://www.linkedin.com/in/kristynpilgrim

Backlinks Episode referenced in the episode: https://www.youtube.com/watch?v=S7Pd-IXp5FU&t=1s
Qwoted Episode referenced in the episode: https://www.youtube.com/watch?v=dYsuKNNKdIg

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose