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Ash and Kane talk about why there’s no such thing as too niche and share the right ways to build and create your concept for your podcast in this episode.

KEY TAKEAWAYS

• Be more niche.
• Just talking to interesting people isn’t a concept for a podcast.
• You need to be consistently providing value for the same people very week, that’s how you build a successful podcast
• What is something you can talk about every week for a year and can that be monetised? If so, that’s a great concept.
• An easy way to tell if your concept is any good is to ask yourself, who will your listener be and who is your ideal client? They should be the same person.
• If you aren’t well known you need your title to be searchable and easily identifiable.
• It can be easy to think being too niche alienates people but it’s the opposite, it attracts them.

BEST MOMENTS

“The more broad you are you’re going to lose audience retention because you’re not hitting the same people every time”

“To name your podcast it should be two to three words and does what it says on the tin”

“Be very niche, follow the system to create a good concept and a title that works…then thank us later!”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]