Maximum Octane

How To Create Achievable Goals For Your Business with Don Walter


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What kind of business do you want to have one year from now? 


In this episode, the amazing Don Walter visits us to share some of his vast experience in the automotive industry and invites us to take a minute and think about our next year's goals. Don has done everything, been everywhere, and seen everything in the industry. Now he is a Certified Executive Coach and Profit First Professional at ATI, where he mentors shop owners to help them achieve their greatest potential.


We discuss the importance of creating ambitious, measurable, trackable, and simple goals. We analyze the "blanket mentality," the need to defy the "we've always done things this way" trap, and why the "we'll never be able to do something like that" type of mindset will always hold back your business growth.


Don also explains why we must avoid being reactionary and plan ahead, how to attract and retain talent, and how to stop blaming every holiday in the calendar for your shop's lack of growth. Plus, we talk about focusing on the biggest picture for your shop, the crucial importance of scheduling training for your internal customer, and more.


In This Episode, You Will Learn:

  • How to create a simple yet measurable, trackable, and ambitious plan for next year (2:51)
  • What is the blanket mentality, and how can we avoid having it (6:44)
  • Why it is crucial to challenge the "we've always done things this way" type of mentality (14:02)
  • What is your retention plan for next year? (18:46)
  • How to avoid falling into the monthly excuses for not making enough revenue (26:17)
  • Why the "I have enough money" statement is one of the silliest things a shop owner can say (31:25)


Connect with Don:

  • LinkedIn


Let's connect:


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Maximum OctaneBy Kim Hickey

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