UNLEASH Group Podcast

How to create an employee value proposition to attract the right talent


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Over the last 17 years, Charlotte Marshall has led teams behind the creation and activation of five world-class employer brands. In her role she defines an organization's employment experience to drive attraction, engagement and retention of talent. 

When Charlotte was Vice President of Employer Brand at Magellan Health, she completed an employer brand project in less than 100 days when most companies take a year. Her wisdom from the experience was, "Continuity, pace and momentum are essential ingredients needed to deliver everything you are tasked with achieving as an Employer Brand leader, especially justifying the investment to get started and finding yourself with a world-class result at the end." You can follow Charlotte on Twitter @Charlotte_Co

Bryan Adams is the CEO and founder of Ph. Creative, recognized as one of the best global employer brand agencies in the world. Ph. specializes in building world-class employer brand, EVP and talent attraction strategy for companies such as Apple, American Airlines, and Blizzard Entertainment. Bryan is a best-selling author and expert speaker. He is a known employer brand thought leader and his creative and unconventional methodologies regularly change the way people think. You can follow Bryan on Twitter @Bryan_phc

 

Podcast Hosted by Lore Epstein

Produced by John Ogulnik

Audio Engineering by Afotey Odai

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UNLEASH Group PodcastBy Lorne Epstein