The purpose of an event/activity is to let people know who you are and what you do. It's getting in front of people. The more events/activities you have the more people you will meet. The more people you meet, the more people will know who you are. The more people who know who you are and what you do, the more opportunity you have to help them choose the right insurance plan.

This podcast outlines the steps to creating an event. How to do it, what to say, where to look for venues. There's a checklist available also by