The world has many popular brands but only a select few have the magnetic power of irresistibility. Irresistible brands have a power that goes beyond being recognizable and popular. When faced with a choice in their category, consumers are magnetically drawn to them, unable and unwilling to see any alternative. The power these brands exert today makes their success appear almost magical, but the fact is that they have very specific characteristics that make them irresistible brands. They have been deliberately designed and carefully managed over time to exert such a powerful pull.

Joining us in our debut episode is Elle Elle Pierson, a former nurse and now a leading expert in Healthcare Brand Experience. Elle helps Healthcare Brands develop a strong understanding of what they want to be known for and share their greatness with their patients, stakeholders, and the community at large. Elle is a Houston Texas resident and shares timeless nuggets with our South African healthcare community. Join in and learn more about her and what she has to say.