“Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation.”

In this episode of the Books Made Me Do It podcast, Catherine shares how to create an irresistible brand with sensory marketing through the lessons she learnt from Onward: How Starbucks Fought for Its Life without Losing Its Soul, written by Howard Schultz, CEO of Starbucks, one of the first books she read about branding.

In this ever-changing society, the most powerful and enduring brands are built from the heart. According to the author, at the very heart of being a merchant is a desire to tell a story by making sensory, emotional connections. Catherine discusses how companies that last are those that are authentic and put their customers at the heart of what they do. Are you ready to learn how to elevate your clients' experiences?

Follow our host Catherine Paquette on Instagram (@heyitscathp) or visit Catherine’s website to learn more about her 1:1 Up-Level Your Brand Program: https://catherinepaquette.com/