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How to Create Compelling Content on Social Media w/ Nick Stagge
Blake: [00:00:00] today we have Nick Stagge on to help us discern how we can be creating compelling content, unwrap what it means to actually create something that's worthwhile on social media and how to maximize that.
[00:00:11] Nick, how are you doing today?
[00:00:13] Nick: [00:00:13] I'm good, Blake, how are you,
[00:00:13] Blake: [00:00:13] man? I am fantastic and I'm really excited about this one. I'm excited for me to learn a lot, so I'm sure the audiences as well. And let's, before we dive into it, I'd love to get a little bit of context on you. If you could just give us a brief snapshot of what your career has been like so far, how you got started, where you are now.
[00:00:31] Nick: [00:00:31] Yeah, absolutely. I, it's been a long, it's been a long walk. I started in retail and spent a decade working in managing stores on the Western United States. And, and. I learned pretty quickly in that environment that at the time, brands weren't doing a whole lot to help drive the last moment of the sale.
[00:00:52] They were totally reliant on, on the retail team. So I took that learning and I, I pounded on the door of Skullcandy and I convinced them that they should be better than that and they should create a retail sell through team. And they gave me. They said, look, you can come on for 90 days and prove that this will work, and if you're willing to do that, we'll take a risk.
[00:01:16] So I did 10 years in retail for that, and after 90 days we kept running forward. We built a global program, and then I was recruited to go do a, an upleveled version of that at GoPro with a larger audience. And. I realized while I was at GoPro and Skullcandy that technology is just where, where it's at and where the future of interacting with one another really is.
[00:01:47] So I left GoPro and I went to a, a tech company in Utah that's still focused on the same thing. So it was a nice, smooth transition. And I spent five years there and then just. Over the last eight or nine months, I have moved over and I as the COO of woolly a tech company that is putting digital rails around word of mouth marketing.
[00:02:12] Blake: [00:02:12] Awesome. So you've made quite the climb from being in retail all the way up to being a CMO now at a tech company. So I think that establishes a little bit of of your credibility there. I would love to know what you would consider your PR, your professional super power is.
[00:02:27] Nick: [00:02:27] Oh, man, I have so many weaknesses.
[00:02:30]I mean, so when I'll, I don't know about that. Some people who know me best would say, I, I probably, need a dose of humility. But, but I, I mean, I, look, I think because I, I recognize, I have so many weaknesses. I've found a way to. To team up with people who are truly spectacular and learn from them and learn the things that I need so I can be better.
[00:03:01] And the things that I, I just can't learn or aren't my forte. I've learned to lean on those people and have those people help prop up whatever sort of initiative or goals we have in place. So to me, I think it's all about understanding. What you're good at and what you're not good at. So you can put a team around you or you can join a team that compliment you.
[00:03:26] And I think if you do that, then you can become really successful.
[00:03:30] Blake: [00:03:30] I love it. So let, let's dive into the details here. We're here to talk about creating compelling content and maximizing your social media organically, getting more reach, reaching the right people for this whole thing. I'd love to just kind of be a thought experiment based specifically around LinkedIn, because I think that's where we're going to get the most out of it.
[00:03:49] So given let's just say that I'm somebody that is just starting out zero followers on LinkedIn. I maybe I just graduated from college and I'm just starting to do my own project. Maybe I'm starting an eCommerce store or something. I'm, I'm totally,...
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By Blake Emal
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Blake: [00:00:00] today we have Nick Stagge on to help us discern how we can be creating compelling content, unwrap what it means to actually create something that's worthwhile on social media and how to maximize that.
[00:00:11] Nick, how are you doing today?
[00:00:13] Nick: [00:00:13] I'm good, Blake, how are you,
[00:00:13] Blake: [00:00:13] man? I am fantastic and I'm really excited about this one. I'm excited for me to learn a lot, so I'm sure the audiences as well. And let's, before we dive into it, I'd love to get a little bit of context on you. If you could just give us a brief snapshot of what your career has been like so far, how you got started, where you are now.
[00:00:31] Nick: [00:00:31] Yeah, absolutely. I, it's been a long, it's been a long walk. I started in retail and spent a decade working in managing stores on the Western United States. And, and. I learned pretty quickly in that environment that at the time, brands weren't doing a whole lot to help drive the last moment of the sale.
[00:00:52] They were totally reliant on, on the retail team. So I took that learning and I, I pounded on the door of Skullcandy and I convinced them that they should be better than that and they should create a retail sell through team. And they gave me. They said, look, you can come on for 90 days and prove that this will work, and if you're willing to do that, we'll take a risk.
[00:01:16] So I did 10 years in retail for that, and after 90 days we kept running forward. We built a global program, and then I was recruited to go do a, an upleveled version of that at GoPro with a larger audience. And. I realized while I was at GoPro and Skullcandy that technology is just where, where it's at and where the future of interacting with one another really is.
[00:01:47] So I left GoPro and I went to a, a tech company in Utah that's still focused on the same thing. So it was a nice, smooth transition. And I spent five years there and then just. Over the last eight or nine months, I have moved over and I as the COO of woolly a tech company that is putting digital rails around word of mouth marketing.
[00:02:12] Blake: [00:02:12] Awesome. So you've made quite the climb from being in retail all the way up to being a CMO now at a tech company. So I think that establishes a little bit of of your credibility there. I would love to know what you would consider your PR, your professional super power is.
[00:02:27] Nick: [00:02:27] Oh, man, I have so many weaknesses.
[00:02:30]I mean, so when I'll, I don't know about that. Some people who know me best would say, I, I probably, need a dose of humility. But, but I, I mean, I, look, I think because I, I recognize, I have so many weaknesses. I've found a way to. To team up with people who are truly spectacular and learn from them and learn the things that I need so I can be better.
[00:03:01] And the things that I, I just can't learn or aren't my forte. I've learned to lean on those people and have those people help prop up whatever sort of initiative or goals we have in place. So to me, I think it's all about understanding. What you're good at and what you're not good at. So you can put a team around you or you can join a team that compliment you.
[00:03:26] And I think if you do that, then you can become really successful.
[00:03:30] Blake: [00:03:30] I love it. So let, let's dive into the details here. We're here to talk about creating compelling content and maximizing your social media organically, getting more reach, reaching the right people for this whole thing. I'd love to just kind of be a thought experiment based specifically around LinkedIn, because I think that's where we're going to get the most out of it.
[00:03:49] So given let's just say that I'm somebody that is just starting out zero followers on LinkedIn. I maybe I just graduated from college and I'm just starting to do my own project. Maybe I'm starting an eCommerce store or something. I'm, I'm totally,...