There’s an updated version of this podcast episode! Please enjoy Content Bucket Creation in 2022.

We all know content is a crucial part of our marketing, but so many online service business owners find themselves staring at a blank doc with that blinking cursor and writer’s block. A content system and content pillars are the combination that takes that trouble away and makes content creation easy!

TOPICS DISCUSSED IN THIS EPISODE:

* No matter the size of your company, you need to be sure to have a clear marketing message

* We define “content pillars” as the 3 themes you are known for

* How to use a 3 part message to keep your brand promise in tact

* Content pillars keep you from having writer’s block and keep your content organized

* Why your brand is your reputation and how to use that to create content pillars

* How to determine your strong opinions (and why you need them)

* Defining “AIT” content and using a life coach for a full example

* Sharing why it’s okay for your bucket content to bleed into one another (in fact, why it’s a good thing!)

QUOTABLES:

“Our audience wants content that solves their problems and engages them in a way that makes them want to buy from us rather than our competitors.” – @britneygardnerClick To Tweet

“Marketing is not just about posting on Facebook or Twitter. And it’s not really even about advertising anymore. It is about creating content that your audience wants to consume.” – @britneygardnerClick To Tweet

“If your brand is your reputation, and brand strategy is actively trying to shape that reputation, then online content buckets are the categories of things you want to be known for.” – @britneygardnerClick To Tweet

“What you need to know before choosing your content pillars: what are you known for, who is your audience and what do they want to know about, and what kind of content has been successful in driving traffic in the past?” -…Click To Tweet

RESOURCES MENTIONED:

* Sticky Content