Every day you scroll past thousands of pieces of content that wash over you completely. And then there are a handful of people you always show up for. They pop up first on your stories, when their email lands you read it. When they post you stop scrolling, when they launch something you're first in the door.

This episode is about what's actually different about those people - and why most of the advice around "having a point of view" is missing a few key things.

In this episode:

• The science behind why people only have cognitive bandwidth for a tiny handful of trusted voices.
• Why the rise of "hot take culture" has produced the most lukewarm content on the internet - and what it's done to the people who don't want to show up that way
• The difference between a point of view that makes people feel shamed and one that makes them feel seen - and why only one of them builds an online world people want to stay in

Radiate doors close June 1st and the founding member price goes up after that. If you want to build the kind of online world that gets you into more people's handful of trusted voices - and keeps you there - this is your last few days!