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My niche is very competitive. Every niche. There is no niche I've come across which isn't competitive when it comes to Google Ads and Google PPC. So I'm exploring YouTube channels as a lead gen strategy. Okay, good. Very good. In fact, my question is, will Google know if someone searches balloons in Mumbai, then can I build an audience set where I can ask YouTube to show my ads to people who search these keywords? Absolutely, yes. Don’t need to apologize at all. Even if it's a basic question. We all need to start somewhere. Nobody is born in this world knowing everything, and I don't know everything either. So I also learn, and in fact, I learn quite a lot sometimes. And quite often when you ask me these questions. Because if I don't know, then I will go and learn it and investigate as to this is a really great question.