Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, I interview Kent Lewis, Founder and President of Anvil Media, a widely successful digital marketing agency based in the US. In terms of digital marketing experience, Kent comes second to none, and much like our beloved comic book hero Superman, this “Kent” helps the people by sharing his knowledge on Creating Engagements That Actually Lead To Sales.

http://www.leadklozer.com

Show Notes:

[2:07] What does “Total Engagement” mean in terms of advertising?

[8:54] Personal engagement versus automated engagement.

[15:26] The downside of automation in Facebook marketing.

[19:09] How total engagement affects Facebook ads.

[25:06] Best practices for call-to-actions.

[28:16] Kent’s number one tip to Facebook marketers.

http://www.leadklozer.com