Sponsoring esports teams remains this kinda undecipherable-but-with great-opportunities-in-it space for many brands. Many brands and agencies would approach it as supporting traditional sports teams, and they might get good results with that strategy. Still, with esports, the story is a bit different. 

Today, Joe McMahon, Manager of Marketing and Esports at Wavemaker Sports & Live, joins us to share his thoughts on the different (and successful) ways to approach esports teams.

Throughout our conversation, Joe talks about his journey into gaming and esports, his transition from traditional sports to esports, and the differences he noticed between the two industries at first sight. We touch on the importance of networking, how networking influenced Joe's career, and why it is crucial to make connections without expecting anything in return. We also talk about the importance of brands communicating their expectations clearly, the massive opportunities for regionally-focused teams, and the several elements to consider when approaching an esports team.    

Resources:

Visit Wavemaker's website: https://wavemakerglobal.com/.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joemcmahoniv/.

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