Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, we have invited Brian Meert, CEO of the #1 social advertising agency, AdvertiseMint, and author of The Complete Guide to Facebook Advertising. Brian has been featured in numerous publications for his amazing success, especially in Facebook ad campaigns. His agency handles over 7 to 8 figures of ad spend per month! So take out your notepad and pen and write everything down as we discuss game-changing topics on How to Create High-Performance Ad Campaigns. 

http://www.leadklozer.com

Show Notes:

[3:15] How did you get into Facebook advertising?

[7:37] What Facebook ad metric determines the degree of performance?

[13:00] What are the elements of high-performance ad campaigns?

[20:49] Should you go broad or specific in choosing the audience for your ads? 

[28:53] How do you get the right creative?

[42:00] What is the most important advice you can give to help agencies avoid mistakes in creating high-performance ad campaigns?

http://www.leadklozer.com