A Guide to B2B Podcasting

How to Create Podcast Brand Guidelines

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In this episode of A Guide to B2B Podcasting, Jake Jorgovan gives a list of important assets and resources you should have on hand to successfully launch, build, and maintain your B2B podcast. These include:

  • Stems - these are files that help keep your show sound consistent and allow for continuity as different people and teams take care of your podcast over time.
  • Show note specs - you want a format that is consistent from episode to episode, and this includes style, tone, length, etc.
  • Thumbnail designs - have templates in place to make creating individual episode and article thumbnails simple.
  • Website placement - key questions to ask are, Where does the embedded player go? Are there links to different podcast platforms? Will you be adding articles in addition to show notes?

    • Jake offers many more items which for many will come as afterthoughts―or worse, “I never would have thought of that.” The best B2B podcasts sound and look professional across every channel and medium. That can only be achieved by creating podcast brand guidelines that are consistent and standardized across the entire organization.

    Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

    This episode is brought to you by Content Allies.

    Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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    A Guide to B2B PodcastingBy Jake Jorgovan and David "Ledge" Ledgerwood
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