How To Create Relevant Touchpoints with Magazines & More for Cheap with ReminderMedia ($50M+ Revenue!)

A combination of strong approaches to marketing and sales is something that is rarer than you might think. Joining us on Leveling Up today to talk about ReminderMedia's fast rise and no-brainer offers are the company's founders Luke Acree and Josh Stike. ReminderMedia specializes in customizable marketing solutions for business professionals to stay top of mind with their clients, something that cannot be underestimated. In our conversation we cover some serious ground, talking about nurturing a database, how ReminderMedia's automation can make all the difference with this, the importance of being remembered, and how to approach strategic showcasing. Josh and Luke also unpack their 'FIT' framework of 'frequency, 'impact', and 'trust', showing how these three elements can really move the needle for your business. We do the usual round-up of useful information from our guests too, talking about their business numbers, growth, powerful tools, and much more, so make sure to level up with us today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:45] A little about Josh and Luke and how ReminderMedia operates.
• [01:23] Some of the important numbers from their business around clients, revenue and more! 
• [02:15] The task of building long-term relationships and converting this into revenue.
• [04:15] The three easy ways to build trust; showcasing accolades, testimonials, and educational content.
• [04:55] The business model at ReminderMedia and their current offers for clients.
• [06:34] Touchpoints that the company focusses on and the three components of their digital platform. 
• [08:36] The industries that ReminderMedia service and the foundation they built from real estate.
• [10:00] Prices for the company's services; set-up fees, digital components, and the magazine. 
• [11:24] Expanding on the value of print in an increasingly digital world.
• [12:09] The creative side of designing a company magazine through ReminderMedia. 
• [13:25] Thoughts on Oculus and the unique opportunities it represents for the future!
• [15:14] Approaches to growth for ReminderMedia; combining excellence in sales and marketing.
• [17:51] Reasons for the high retention rates that Josh and Luke have experienced.
• [18:47] How customer feedback led to ReminderMedia doubling down on local content and events.
• [20:22] Customization of the products offered; using templates and getting involved in the creative process.
• [21:44] Josh and Luke's aim of adding integrations to the range of current features.
• [22:39] Our guests' favorite business tools; the phone, Instagram, webinars, and Marketo!
• [25:31] Top business and marketing book picks from Josh and Luke.
• [27:40] How the vision and values for ReminderMedia have evolved since its founding.

 

Resources From The Interview:

 

• ReminderMedia
• Stay Paid Podcast
• Oculus 
• Clubhouse
• Steve Olsher
• EventBrite
• Zapier
• HubSpot
• Marketo  

 

• Jim Collins 

• Must read books: Good to Great, Think and Grow Rich and The Bible

 

 

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Connect with Eric Siu: 

 

 

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