Leveling Up with Eric Siu

Today, I talk about how social tokens will affect marketing. I define social tokens and share the possibilities for incorporating them into marketing to grow your business.

TIME-STAMPED SHOW NOTES

• [00:00] - Intro
• [00:14] - What are social tokens?
• [02:08] - How creators can use social tokens for marketing
• [03:55] - How brands can use social tokens for marketing
• [04:45] - Why social tokens work and what this implies for marketers in Web3
• [06:06] - Social tokens are a long-term play
• [06:30] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I'm talking about how Web3 will change marketing forever. I discuss what Web3 is, how it's changing the Internet, and how marketers will have to adapt for the long term.

TIME-STAMPED SHOW NOTES

• [00:00] - Intro
• [00:18] - Different eras of the Internet - Web1 and Web2
• [01:55] - What is Web3?
• [03:13] - NFTs are already exploding
• [04:33] - How Web3 will change the way we do marketing through communities and NFTs
• [05:20] - The rise of decentralized power
• [05:59] - Own your assets and communities and build for the future
• [07:22] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about how Gary Vee sold 1 million copies of his book "Twelve and a Half" using the power of NFTs and what you can learn from it - from how to leverage NFTs in your marketing to creating an incentive and an offer.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:49] - The innovative NFT strategy Gary Vee used to sell his book
• [01:13] - The power of incentive
• [01:51] - You can do a lot with NFTs
• [02:20] - How I am considering a similar strategy for Leveling Up
• [03:00] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about why community is the future of marketing. With the rise of Web3 and decentralized power, it's important to leverage the power of community and long-term thinking.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:32] - Web3 has caused the rise of a lot of communuity-based projects
• [01:34] - Relationships are a long-term investment
• [02:50] - The SPACES model
• [04:00] - A lot of companies aren't prepared for community - don't let it be you!
• [05:00] - Think like a long-term investor
• [05:46] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions. 

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:26] - What is FTX?
• [01:09] - Collect emails and provide value
• [02:47] - Build a good affiliate program
• [03:19] - Optimize web pages for search spiders
• [05:55] - Coinbase is the gold standard for crypto marketing
• [07:49] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers will play a key role in the next year.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:07] - Community managers are beginning to take off
• [01:56] - Specialized content creators will take the social media game to the next level
• [02:46] - SEO isn't going anywhere
• [03:36] - Paid media specialists will continue to play an important role in advertising
• [04:01] - Video editors will thrive in the creator economy
• [04:22] - Data analysts will be valuable for gathering and interpreting important data
• [04:44] - Email marketing and SMS specialists will always be in demand
• [05:06] - CRO specialists are valuable for optimizing conversion rates
• [05:40] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relationships, and create a long-term mindset for NFT success.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:22] - Work with influencers and provide value
• [01:45] - Be smart with whitelists
• [03:25] - Use Discord to build up a community
• [05:02] - Take advantage of Twitter Spaces
• [05:35] - Clubhouse is another helpful drop-in audio platform
• [06:21] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today’s guest is Chrisman Frank, CEO of Synthesis, the innovative learning experience designed to develop students who thrive on complexity and solving for the unknown. Chrisman joins us on the show to speak about the unique approach behind Synthesis and how it is reinventing the way we think about teaching children. We hear about how our guest started working at the intersection of technology and education before learning about Elon Musk’s school, Ad Astra. He talks about how he adapted the approaches designed by his co-founder Joshua Dahn for Musk’s school to Synthesis. Our conversation covers the mechanics of the simulation-based competitions that make up the Synthesis syllabus. These simulations consist of putting kids in situations involving having to make difficult tradeoffs under uncertainty and then checking their results against competing teams. We explore how this approach helps children learn to reason and communicate in a way that is categorically different than their peers. Our conversation also covers lessons Chrisman took away from his time with ClassDojo, metrics for the success of Synthesis, and some of the key texts that have influenced our guest’s thinking. 

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:42] How Chrisman got into tech, learned about Elon Musk’s school Ad Astra, and started Synthesis.
• [02:35] The influence of the first principles approach at Musk’s school on Chrisman’s thinking.
• [05:06] Benefits of the problem solving-focused simulations used by Chrisman’s co-founder, Joshua Dahn.
• [07:18] How Synthesis compares to regular school and how the timetable is designed.
• [08:35] The Simulations that Josh designed for Ad Astra being used at Synthesis.
• [10:06] Learning how to think by experiencing the results of past poor thinking.
• [11:19] The mechanics of the course and how the syllabus is designed.
• [13:19] Numbers such as revenue at the time of Synthesis’ first raise.
• [15:04] Key learnings around education and business Chrisman took from ClassDojo.
• [18:27] A new application process for Synthesis Chrisman is dropping in the form of a game.
• [21:28] Top books recommended by Chrisman that relate to Synthesis.
• [24:43] The best way to find and connect with Chrisman online.

Resources From The Interview:

• Chrisman Frank
• Chrisman Frank on Twitter
• Synthesis
• Joshua Dahn

• Maverick

• ClassDojo
• Must-read books: Beginning of Infinity, Inserto, and Blood Meridian

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter

• Eric Siu on Instagram

Today, I talk about how Coinbase, BlockFi, FTX, and other big crypto brands do marketing and what you can learn from them.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:17] - Coinbase is the gold standard of crypto marketing
• [02:36] - BlockFi uses airport ad space
• [03:36] - FTX capitalizes on the NFL
• [05:24] - Go where the attention is
• [06:00] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this as a long-term investment.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:45] - Who is Gary Vaynerchuk?
• [01:28] - What is Veefriends?
• [02:12] - How to think about investing in NFTs
• [04:03] - Veefriends' amazing community 
• [05:55] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass