Leveling Up with Eric Siu

Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:30] - What is the Metaverse?
• [01:27] - Why the rebrand to Meta is significant
• [02:50] - The importance of Web 3.0
• [04:55] - The future of decentralized spaces
• [06:17] - What the Metaverse means for marketers
• [07:36] - Go where the attention is
• [09:37] - Outro

___

Watch:

Today, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT and share my tips for investing in NFTs.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:39] - Solanart.io  and SolSea.io
• [00:58] - Only invest what you can afford to lose
• [01:27] - Find an NFT that resonates with you
• [02:05] - How to purchase an NFT
• [03:29] - Outro

___

✌️Create Your Own Dream Business bit.ly/3ARgO1L

In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it!

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:57] - Amazon, as one of the largest company in the world
• [01:42] - Amazon has done a lot of good for the world
• [02:21] - The natural problem with large centralized company
• [03:44] - The more power you gain, the more people will complain
• [04:40] - Good Product and Distribution matter the most
• [05:38] - How to control your brand?
• [06:25] - Building a brand  
• [08:16] - Final thoughts
• [08:42] - Outro

___

✌️Create Your Own Dream Business bit.ly/3ARgO1L

When social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it’s almost impossible to imagine a successful business without a social media presence. With the rise of Web 3 and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book, The Business of Belonging: How to Make Community your Competitive Advantage. In this conversation, we discuss the key difference between building an audience versus a community and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing David Spinks, VP of Community at Bevy and Co-founder of CMX.
• [01:14] How community is being factored into how businesses are structured. 
• [02:28] Outlining the differences between audience and community.
• [04:30] How community encourages participants to create rather than consume.
• [05:40] Examples of communities where David has seen people create and contribute.
• [07:35] The importance of a skilled and competent community manager. 
• [08:42] How to find the right community manager.
• [09:39] How Bevy, a pioneering community event engine, was started.
• [11:29] Starting small and setting an intentional example with your initial community members.
• [15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast. 
• [18:04] The SPACES Model as a framework for defining your community’s business value.
• [21:07] The best way to grow your community; why most businesses start in the wrong place.
• [24:07] David’s top book recommendation and its far-reaching applications.
• [24:39] David’s podcast, Masters of Community, and what you can learn from it. 
• [25:24] Exciting new AI tools to take your community to the next level!

Resources From The Interview:

• David Spinks
• David Spinks on LinkedIn
• David Spinks on Twitter
• The Business of Belonging
• Masters of Community Podcast
• CMX
• The SPACES Model: The Framework for Defining Your Community’s Business Value
• Bevy
• Startup Grind
• Orbiit.ai
• Orbit.love
• Must-read book: Sapiens: A Brief History of Humankind

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here
• Subscribe to Leveling Up on iTunes
• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter

• Eric Siu on Instagram

Today, I talk about the top 6 marketing trends for 2022 and beyond and how you can use them to dominate your marketing in the future. 

TIME-STAMPED SHOW NOTES: 

• [00:00] - Intro
• [00:20] - 1. Twitter is an underestimated marketing channel
• [01:50] - 2. NFTs are going to skyrocket in the marketing space
• [04:57] - 3. Repurposing content for YouTube is a superpower
• [06:32] - 4. Diversify and own your audience with email lists
• [07:07] - 5. Community is the future
• [07:19] - 6. Podcasting is a fantastic tool for building an audience
• [07:51] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
• [03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. 
• [03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
• [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
• [06:06] Hear about the other books Alex is working on.
• [07:19] How Alex is using his process to help people by providing free resources. 
• [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
• [11:54] Alex breaks down three examples of how he put together a $100M Offers.
• [14:33] The importance of defining what value is for your customers.
• [17:47] How cutting down the speed of achievement creates value for your customers.
• [19:04] The four variables you need to master when putting together a $100M offer.
• [20:56] What Alex learned from management consulting.
• [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
• [25:38] How Alex structures his offers with guarantees around growth. 
• [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
• [30:01] Alex gives insight into how his portfolio is currently structured.
• [34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

Resources From The Interview:

• Acquisition.com
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
• Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
• Alex Hormozi on Instagram
• Alex Hormozi on YouTube
• Leila Hormozi on Instagram

• Burning Wish

• Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat 

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here
• Subscribe to Leveling Up on iTunes
• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter

• Eric Siu on Instagram

Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of it.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:25] - Twitter is unique in its sharing abilities
• [00:55] - Twitter ads keep improving
• [01:26] - Many audiences hang out on Twitter + why it's valuable to me
• [01:56] - Twitter carousel ads are seeing better performance
• [02:38] - How I get utility from Twitter + why it's an untapped channel
• [03:00] - Look for overlooked opportunities
• [03:54] - Outro

——

►Register for my FREE webinar and build your dream business: bit.ly/3ARgO1L

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram: https://www.instagram.com/ericosiu/

►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to invest in a secure wallet to protect your assets.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:18] - Initiating the transfer
• [00:48] - Pay attention to gas fees
• [01:36] - Using Ledger Live
• [01:56] - After your NFTs have been successfully transferred
• [02:20] - Why cold storage is important to protect your NFTs
• [03:13] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, I am going to talk about why I spent $110,000 on this NFT! 

TIME-STAMPED SHOW NOTES:

• [00:00] - Introduction
• [00:57] - The BAYC(Bored Ape Yacht Club) NFT 
• [03:00] - The Ape Festival!
• [04:00] - We all crave for having our own community 
• [04:33] - The beauty of the BAYC Community
• [05:11] - The relationship I built with the community is worth it
• [06:17] - What to expect when investing into something
• [07:08] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:42] - Look for NFT-specific community managers on Discord
• [02:24] - The CMX job board is the best board for NFT community managers
• [03:27] - Twitter is also a great tool for the NFT community
• [04:05] - Why the community manager is the most important role for your NFT project
• [05:22] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere