Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy.

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Full Episode Details

As far as social media is concerned, the trends you see today may be totally different tomorrow.

Our guest this week, Brooke Sellas, the Founder & CEO of B Squared Media, gives us a lot to think about in this episode as far as adapting social strategies is concerned.

At the very center of our discussion is social listening and how it's enabled her team to deliver transformative results to their client. Brooke delves into some of the overlooked benefits of social listening and how it helps grow customer care strategies that ultimately result in better brand recognition.

We also discuss Brooke's new book, who it's for, as well as some important concepts she covered that can help social pros connect with the audience.

In This Episode:

• 06:19 Brooke gives an overview of what they do at B Squared Media
• 08:12 A rundown of some of the things Brooke does for her clients
• 09:32 Why B Squared Media is considered a boutique agency
• 12:14 How to maintain a traditionalist mentality in this new age of social media
• 13:58 Brooke sheds some light on B Squared Media's mystery shopping program
• 17:21 Why social listening is so vital for brands
• 19:43 How Brooke's team helps clients change their social strategy
• 25:08 Why you should think conversation, not campaign
• 28:00 Tools versus human services
• 31:10 Brooke mentions a few brands that are getting customer care right
• 32:56 The importance of listening to feedback
• 33:22 The target audience of Brooke's book
• 36:34 Brooke's advice to anybody who wants to become a social pro

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Grab a copy of Brooke's Book
• Follow Brooke on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.