Research shows the power of visuals in a business’ content marketing campaign. According to Hubspot: Content marketing gets three times more leads than paid search advertising, 45% of B2C marketers believe visual content is their most important type of content and after watching a video, 64% of users are more likely to buy a product online.

In this episode of Two Minute Marketing Tips, I cover how you can create graphics and videos for your content marketing strategy. I discuss:

Best practices for visuals

Who you should be targeting

Cost effective graphic design tools

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To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!