After speaking with entrepreneur Gen Sadakane about slowing down during lockdown and focusing on what really matters, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Gen replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (3:08), If you could spend a thousand dollars on a marketing campaign for [FAKE AGENCY](https://www.instagram.com/fake.agency/?hl=de) what would you do? (6:16).

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Read more about Gen's story here: https://cherrydeck.com/blog/2021/03/25/off-the-record-slowing-down-and-staying-relevant-with-gen-sadakane/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Gen Sadakane (@sadakane_gen), Co-founder and Creative Director of Eyeem (eyeem.com) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/