Off the Record – Conversations on the Creative Landscape

Our newest guest, Tilo Bonow is the Founder and CEO at Piabo PR. In this episode of OFF THE RECORD, Philipp and Tilo sat down to talk about the importance of personal branding, how it can help drive success, and the importance of applying appropriate PR strategies to your goals.

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Overview of Episode:

[2:44] Piabo PR

[5:58] Deliver the best product

[10:58] How to deal with different types of goals from companies

[13:53] Should you tell when a customer has a wrong goal?

[17:02] What is required for success

[20:55] PR in the US vs. Europe

[26:00] What infrastructure is necessary to work with Piabo PR or adopt a successful PR strategy?

[33:36] Personal branding. How to start from scratch?

[40:48] Why are you publishing a book? Talking about 'Light your Fire'

[44:45] Innovation. How does the future look like? Where do you see innovative heroes?

[52:40] NFT in the art world - Discover the Cherrydeck discussion on NFTs here: https://www.crowdcast.io/e/a-discussion-on-nfts

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Tilo's story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel (@philippb_ok) Guest: Tilo Bonow (https://www.linkedin.com/in/tilobonow/?originalSubdomain=de), Founder and CEO of Piabo PR (https://piabo.net/) Music: Era Beats (@era_beats93 Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

Our newest guest, Tilo Bonow is the Founder and CEO at Piabo PR. In this episode of OFF THE RECORD, Philipp and Tilo sat down to talk about the importance of personal branding, how it can help drive success, and the importance of applying appropriate PR strategies to your goals.

-

Overview of Episode:

[2:44] Piabo PR

[5:58] Deliver the best product

[10:58] How to deal with different types of goals from companies

[13:53] Should you tell when a customer has a wrong goal?

[17:02] What is required for success

[20:55] PR in the US vs. Europe

[26:00] What infrastructure is necessary to work with Piabo PR or adopt a successful PR strategy?

[33:36] Personal branding. How to start from scratch?

[40:48] Why are you publishing a book? Talking about 'Light your Fire'

[44:45] Innovation. How does the future look like? Where do you see innovative heroes?

[52:40] NFT in the art world

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Tilo's story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel (@philippb_ok) Guest: Tilo Bonow (https://www.linkedin.com/in/tilobonow/?originalSubdomain=de), Founder and CEO of Piabo PR (https://piabo.net/) Music: Era Beats (@era_beats93 Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

Our newest guest, Marius Bingener is the Content Development Team Lead at ABOUT YOU GmbH. Having previously worked as the Team Lead for Social Media, Marius shared his insights on how ABOUT YOU looks to produce native content, what trends he thinks will develop, and how ABOUT YOU is constantly integrating influencer marketing.

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Overview of Episode:

[3:09] Native content and innovative thinking at ABOUT YOU

[5:25] Co-producing big campaigns

[8:17] Actively recruiting brands for collaborations

[9:16] ABOUT YOU's activity across social media platforms

[14:14] The presence of the social media channels in each country

[16:40] Exploring new social formats and platforms. What should marketing managers look out for in the next couple of years?

[18:42] Speaking to the wants of the consumers

[22:34] Newly found trend in second-hand clothes

[27:42] Necessity in being bold as a brand today

[35:57] Influencer marketing at ABOUT YOU

[44:40] The entrepreneurial impact from ABOUT YOU founders

[48:49] Upcoming opportunities at ABOUT YOU

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Marius's story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel (@philippb_ok) Guest: Marius Bingener (https://www.linkedin.com/in/marius-bingener-889074128/?originalSubdomain=de), Content Development Team Lead at ABOUT YOU GmbH (@aboutyoude) Music: Era Beats (@era_beats93 Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

Our newest guest, Lennart Wittgen is the Managing Director at Kolle Rebbe GmbH. Lennart shared his insights on his career path, integrating sustainability at Kolle Rebbe through KORECT, and the impact diversity can have amongst other things.

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Overview of Episode:

[3:03] Brief update of what Kolle Rebbe is doing

[3:40] Client relationship and awards

[5:19] Lennart’s career wrap up and agency work

[7:43] Helping people grow through a specific methodology and processes

[9:36] Pushing change in diversity and environmental thinking through ‘Stop the Water’

[14:26] Focusing KORECT on being a third party partner

[16:40] Entrepreneurial approach of Kolle Rebbe

[18:27] Key points to keep in mind when pitching ideas

[20:28] Industry change from long term views to pitching

[23:25] Judging the happiness of working with a client

[25:50] The shift and reshaping within the discounter market

[31:00] How the acquisition from Accenture and the death of Stefan Kolle have impacted Kolle Rebbe

[36:22] Touching on Accenture. How does this change affect more junior creatives?

[38:06] The innovative shift in campaigns

[41:28] Attracting talents based on the opportunities at Kolle Rebbe

[45:00] Plans to foster diversity at Kolle Rebbe

[48:16] The formal structure behind integrating diversity

[50:20] The recent change at Kolle Rebbe that Lennart Wittgen is most proud of

[52:26] A future outlook. Where will Kolle Rebbe be in 5 years? What can we expect?

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Lennart’s story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel (@philippb_ok) Guest: Lennart Wittgen (@lennwitt), Managing Director at Kolle Rebbe (@kollerebbe) Music: Era Beats (@era_beats93 Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@Cherrydeck). Website: https://cherrydeck.com/

After speaking with award-winning music composer, Ben Babbitt about his time writing the music for the computer game Kentucky Route Zero, his critic on Spotify, and what he would change in the music industry, we decided to ask him our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Ben replied when we asked him: What do you think all artists should know? (1:30), What do you think every brand should stop doing right now? (4:30), If you could spend a thousand dollars on a collaboration, who would you spend it on? (8:05).

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Ben's story here: https://cherrydeck.com/blog/2021/04/20/ben-babbitt/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Ben Babbitt (@ben_babbitt_), who wrote the soundtrack for Kentucky Route Zero, Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

LA-based music producer and musician, Ben Babbitt shared with us his insights in regard to the 7-year development behind the successful computer game, Kentucky Route Zero. Ben shared his views on the streaming platforms, such as Spotify, and the critics which he has in terms of how an artist's success is measured. Tune in to learn of the improvements and changes that Ben would like to implement in the music industry.

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Overview of Episode:

[2:50] Kentucky Route Zero — Overview and aim

[6:10] The strategy behind the game

[11:57] Music influences

[23:27] Becoming successful in the music business

[34:15] Critic on the music industry

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Ben's story here: https://cherrydeck.com/blog/2021/04/20/ben-babbitt/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Ben Babbitt (@ben_babbitt_), who wrote the soundtrack for Kentucky Route Zero, Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

After speaking with content creator, Catarina Mira about how she pitches ideas to brands and runs after collaborations she can authentically stand behind, we decided to ask her our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Catarina replied when we asked her: What do you think all creative people should know? (1:32), What do you think every brand should stop doing right now? (6:41), If you could spend a thousand dollars on something to push your career, what would it be? (8:19).

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Catarina's story here: https://cherrydeck.com/blog/2021/03/30/building-a-relationship-with-brands-with-catarina-mira/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Catarina Mira (@catarinamira), Founder of Mira-Me (https://www.catarinamira.com/) Spotify playlists mentioned: Mellow Yellow (https://open.spotify.com/playlist/0tVEuSqzuUoH1YXYSfM1z3?si=fi2VG7-gQkmsaYrccRlRcg&nd=1), VIBE (https://open.spotify.com/playlist/3Z6xWT3Pzkp1EUB9dJWj0X?si=v1w12Gx-ReSWZqda3EvrSA&nd=1), Chillout (https://open.spotify.com/playlist/4ITJVDT1qIHmNVlqvbEwzI?si=18U4n4UsQVmuHvqXEO3W-A&nd=1) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

Disney star turned content creator, Catarina Mira is passionate about telling stories through photography and filming. Referring to herself as a 'one-woman show', Catarina is in full control when it comes to deciding what brands to work for and what content she wants to show. Seeking validation for what she was doing, Catarina moved from Portugal to England and started visiting acting classes to enhance her skills. Learn about how Catarina pitches her ideas to brands and runs after collaborations she can authentically stand behind.

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Overview of Episode:

[1:54] Who is Catarina Mira?

[8:24] Working as an actress

[13:20] Moving to London

[15:46] Working as an influencer

[18:06] Getting the first job as an influencer

[21:50] Working with an acting agency

[29:16] Getting inspired

[34:50] Things that are completely uninspiring to Catarina

[39:44] Changes within the industry

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Catarina's story here: https://cherrydeck.com/blog/2021/03/30/building-a-relationship-with-brands-with-catarina-mira/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Catarina Mira (@catarinamira), Founder of Mira-Me (https://www.catarinamira.com/) Spotify playlists mentioned: Mellow Yellow (https://open.spotify.com/playlist/0tVEuSqzuUoH1YXYSfM1z3?si=fi2VG7-gQkmsaYrccRlRcg&nd=1), VIBE (https://open.spotify.com/playlist/3Z6xWT3Pzkp1EUB9dJWj0X?si=v1w12Gx-ReSWZqda3EvrSA&nd=1), Chillout (https://open.spotify.com/playlist/4ITJVDT1qIHmNVlqvbEwzI?si=18U4n4UsQVmuHvqXEO3W-A&nd=1) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

After speaking with entrepreneur Gen Sadakane about slowing down during lockdown and focusing on what really matters, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Gen replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (3:08), If you could spend a thousand dollars on a marketing campaign for [FAKE AGENCY](https://www.instagram.com/fake.agency/?hl=de) what would you do? (6:16).

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

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Read more about Gen's story here: https://cherrydeck.com/blog/2021/03/25/off-the-record-slowing-down-and-staying-relevant-with-gen-sadakane/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Gen Sadakane (@sadakane_gen), Co-founder and Creative Director of Eyeem (eyeem.com) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

Gen Sadakane is the co-founder and creative director of the globally known photo community, EyeEm. Believing that connecting with people is the key fundament, he is constantly looking for new ways to bring creative minds together. Through the impact of Covid-19 and the lockdowns that have been bracing the globe, Gen has learned that it is okay to slow down as long as your company remains in its key direction. Listen to Gen's viewpoints on how he believes brands should stay more in the background in order to give consumers a better experience and how to make your own brand in this episode of 'Off the Record'.

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Overview of Episode:

[1:05] Starting off

[6:15] The commercial development of Eyeem

[9:48] Getting out of your bubble

[19:30] Struggling during Lockdown

[21:20] How sustainable will the future be?

[25:51] Sustainability in ads

[30:36] FAKE AGENCY — Development and aim

[38:54] Berlin Photo Week

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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:

-

Read more about Gen's story here: https://cherrydeck.com/blog/2021/03/25/off-the-record-slowing-down-and-staying-relevant-with-gen-sadakane/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Gen Sadakane (@sadakane_gen), Co-founder and Creative Director of Eyeem (eyeem.com) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/