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Creating the perfect lead funnel in 4 easy steps is designed to help any real estate agent, regardless of budget, convert leads into life-long clients. And while there are some general rules to follow, your lead funnel should be custom to your business, size, budget, personality style, market, and how long you've been in the industry. 

4-step guide to building a funnel that's right for your business 

1) Where are your ideal buyers and sellers? Where are you going to find leads and client opportunities? If you're starting out, you are more than likely to engage in outbound activities like calling and connecting with expired listings, door knocking, farming a neighborhood, creating a YouTube or Podcast Channel, social media, and networking. 

2) What is your systematic process for nurturing relationships? 
What system step by step process of nurturing your relationships: Think CRM like Real Geeks, Boomtown. An essential part of the management system is developing a legend that helps you classify and categorize new leads that come into the system to help you effectively establish the relationship for 1 year, 3 years, 5 years...Is your CRM ready for long-term nurture? 

3) Are you ready to convert? Do you have an established process and professional presentation for buyers and sellers? 

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