This might be the most inspiring example of excellent book marketing, you have ever seen or heard of.

Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career.

Here is some of what we cover in this episode:

BOOK WRITING

• The key motivating factor to any successful author
  (if you watched the teaser video above, you might be able to guess what it is!)
• What it's like to co-write with another author
  (watch the 3-minute book trailer below for a taste of that too)
• The powerful breakthrough finding your role as an author
• Using your speaking gigs to test your book material
• The ask-the-buyer-for-stories strategy
• Writing from a place of knowing or vs. a place of discovery
• The necessity of qualified feedback
• Moving from Expertville to Visionary Town
• How the risky road will make you better at what you do
• How focusing on your current customers will fire up demand

BOOK MARKETING 

• Captivate target readers (and customers) with quality video and storytelling
• The entertainment factor, well-produced movie-style
• Building the expectation for the books ability to change me
• Showing the opportunity instead of telling
• Using the webinar as watch parties in B2B sales
  (and the impact on amazon ranking)
• The zero-marketing strategy (the quiet launch)
• The for-my-buddy booster strategy

99% of all 'failed' books do so because of insufficient marketing. After the actual launch, the author is exhausted and lacks the energy for continued promotion. Or the marketing plan consists of only launch-related promotion. 

As you hear on the podcast, these authors use a completely different strategy. 

1. The silent launch (listen to hear what that's about!)
2. Long-term video assets

They have created two amazing videos and they are absolute must-sees for you if you are looking to add a long-term component to your book marketing plan: 

• A 3-minute book trailer video captivates target readers and makes them go check out your book immediately (you can model this for your own book marketing and I am breaking the structure down for you in this article)
• An absolutely genius 55-minutes prerecorded webinar you can use during launch so hoards of high-quality leads will stumble over each other to get the book (and rank up your book significantly on Amazon)

You can watch both of them on the book's website. Then go to publishing-rebel.com to find and use my breakdowns of the videos to model your own.

Michael Port is the NY Times and WSJ bestselling author of nine books including the perennial bestsellers Book Yourself Solid and Steal the Show. More at www.HeroicPublicSpeaking.com.  

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. More at https://www.akadrewdavis.com/. 

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