Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction.

Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies in the world. Along the way, she developed a content framework rooted in three questions: Why me? Why now? And why should I care? If you can't answer all three, the content isn't ready to publish.

In this episode, you'll learn why audience-centered content drives better results, how marketing in a regulated med tech environment changes the way you craft a narrative, what AI can genuinely help with in the content creation process and where it falls short.

Connect with Courtney Patterson: https://www.linkedin.com/in/courtney-patterson/

Check out Implant Direct here: https://www.implantdirect.com/