In 2006, Julia Hartz and her cofounders launched Eventbrite, the global self-service ticketing platform for live experiences. Since its start, the company has empowered event creators with seamless technology to bring more events to life. Last year alone, Eventbrite was home to 1.7 million paid events generating $3.3 billion in gross ticket sales. Julia shares how an early focus on self-service helped the company succeed, why she drew on her maternal instinct to guide Eventbrite though the pandemic, and how an early job on the set of TV hit Friends gave her a fear of phone calls.