Ever wondered how journalists choose the people they do to interview? Are you ever left thinking why is it that company on TV again and not mine?

Getting your business noticed can be really tough, especially when it comes to mainstream media.

Pete Walter, a former TV producer, spent 5 years working for BBC News and now runs a company helping small business get noticed by, and deal with, the media.

In this week's episode Pete lets us in on the secret of getting noticed by the mainstream media. More importantly he provides some insight into how to handle the media when we get that interview.