The right wing's "waste, fraud, and abuse" propaganda is being used to justify massive and indiscriminate slashing of federal funding for anything and everything. That propaganda is hurting nearly every nonprofit in this country right now, and it's hurting every single community that is served by those nonprofits. 

The good news is, propaganda only succeeds when it's not being countered effectively. So we have to find ways to counter it. The problem is, all the normal messaging we use with policymakers in the normal course of advocating for our stuff? Those messaging strategies don't work against the "waste, fraud, and abuse" propaganda. 

So It's time we dealt with that. It's an urgent situation and we need strategies that are actually going to work. In this episode, we’re sharing a set of core counter-propaganda strategies that will help you craft messaging that has a solid chance of accomplishing what you need. Which is breaking, disrupting and rendering ineffective the propaganda narrative of waste, fraud, and abuse. And replacing it with a narrative that tells the real truth about federal funding of the vital services you provide. 

In this episode, we share:

• Why your regular messaging strategies with policymakers don’t work against propaganda
• How to understand the strategy behind propaganda, that shows us the keys to breaking it
• Five essential propaganda-busting strategies that you can adopt right away
• The tonal shifts that are key to countering propaganda (it’s not just what you say, it’s how you say it)
• The two most common mistakes that many leaders are making right now in their anti-propaganda messaging
• Specific messaging techniques that work against propaganda
• Where your anti-propaganda messaging needs to happen to have the greatest impact

If you found value in this episode, please share it with other progressive nonprofit leaders.  And I’d be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.

Thanks!