At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence to track our clients’ success. A useful metric often used to measure marketing success is conversion rates; that is, what percentage of engagements converts to sales or other business? Does your company track conversion rates? Should it? What even are conversion rates?

In this episode of Two Minute Marketing Tip, I explore whether tracking conversion rates might be useful for you. I’ll cover:

What conversion rates are

How you should track them

How to maximize them for your business

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!