It is much easier to attract and gain your ideal clients if you have an image of what they might look like. You can do a basic description or if you want go to the extent of a full profiling.

Nevertheless, it is necessary to go from there to identify where those individuals are to be found. Are they in a country club, do they have a dog or are they fans of a particular football team?

All such information will allow you to do geofencing and interest as well as keyword targeting.