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How to Define Your Ideal Customer Until It's "Scary Tight" | Cate Hollowitsch, CMO
Get our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report
That's Cate Hollowitsch, a CMO with over 30 years of experience.
Her business success earned her a 2024 and 2025 spot as a Titan of Industry, and she was selected as the 2024 Female Executive of the Year by the Stevie Awards.
She's built her reputation on turning marketing into measurable business growth—and she's sharing exactly how she does it.
// WHAT YOU'LL LEARN //
// CONNECT //
Watch full episode: https://youtu.be/ZIFLfIRJGjY
Connect with Cate: https://www.linkedin.com/in/catehollowitsch/
Learn more about BConnected: https://www.bconnectedllc.com
// ABOUT THE MIDWEST CMO SHOW //
Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.
Views expressed are the guest's own
View all episodes
By Jordan OgrenGet our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report
That's Cate Hollowitsch, a CMO with over 30 years of experience.
Her business success earned her a 2024 and 2025 spot as a Titan of Industry, and she was selected as the 2024 Female Executive of the Year by the Stevie Awards.
She's built her reputation on turning marketing into measurable business growth—and she's sharing exactly how she does it.
// WHAT YOU'LL LEARN //
// CONNECT //
Watch full episode: https://youtu.be/ZIFLfIRJGjY
Connect with Cate: https://www.linkedin.com/in/catehollowitsch/
Learn more about BConnected: https://www.bconnectedllc.com
// ABOUT THE MIDWEST CMO SHOW //
Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.
Views expressed are the guest's own