The Midwest CMO Show

By Jordan Ogren

The Midwest CMO Show: Where regional marketing leaders share what's actually working.

Real conversations with Wisconsin and Midwest CMOs, VPs, and marketing directors connecting marketing to measurab... more

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FAQs about The Midwest CMO Show:

How many episodes does The Midwest CMO Show have?

The podcast currently has 3 episodes available.

The Midwest CMO Show episodes:

January 29, 2026Bringing 20 Years of Business Discipline to Nonprofit Marketing | Cornelius Holt
Get our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report
That's Cornelius Holt, Director of Marketing and Development at St. Francis Children's Center.
With over 20 years of experience in sales and marketing, he's bringing business discipline to the nonprofit sector—and proving that marketing fundamentals work everywhere, not just in for-profit companies.
// WHAT YOU'LL LEARN //
How to use frequency and consistency to get into people's shortlist before they're ready to give/buy
How relationships and never burning bridges creates compounding opportunities over time
How everyone in your organization—from the executive director to the janitor—is actually doing marketing
// CONNECT //
Watch full episode: https://youtu.be/gA-v4E7rqWc
Connect with Cornelius: https://www.linkedin.com/in/cornelius-holt-952aa1/
Learn more about BConnected: https://www.bconnectedllc.com
// ABOUT THE MIDWEST CMO SHOW //
Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.
Views expressed are the guest's own
...more
41min
January 22, 2026How to Define Your Ideal Customer Until It's "Scary Tight" | Cate Hollowitsch, CMO
Get our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report
That's Cate Hollowitsch, a CMO with over 30 years of experience.
Her business success earned her a 2024 and 2025 spot as a Titan of Industry, and she was selected as the 2024 Female Executive of the Year by the Stevie Awards.
She's built her reputation on turning marketing into measurable business growth—and she's sharing exactly how she does it.
// WHAT YOU'LL LEARN //
How to define and narrow your ideal customer until it's "scary tight"
How to choose the right marketing levers based on customer fit
How to drive sustainable growth through retention and expansion
// CONNECT //
Watch full episode: https://youtu.be/ZIFLfIRJGjY
Connect with Cate: https://www.linkedin.com/in/catehollowitsch/
Learn more about BConnected: https://www.bconnectedllc.com
// ABOUT THE MIDWEST CMO SHOW //
Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.
Views expressed are the guest's own
...more
37min
January 15, 2026How Regional Brands Beat National Chains Without National Budgets | Justin McCoy, Cousins Subs
Get our latest State of the Industry Report https://bconnected.myflodesk.com/june-2025-state-of-the-industry-report
That's Justin McCoy, former VP of Marketing at Cousins Subs.
He spent nearly 18 years transforming a Wisconsin-based, family-owned regional brand into one that competes with national chains.
If you've ever wondered how regional brands win against bigger budgets, Justin breaks down the exact playbook.
// WHAT YOU'LL LEARN //
How regional brands outplay national budgets by being first to market on the right tech
How to use strategic partnerships and sponsorships to look bigger than you are
How to scale while staying authentic to your roots and community
// CONNECT //
Watch full episode: https://youtu.be/g_OBuBsp-h8
Connect with Justin: https://www.linkedin.com/in/justinmccoy/
Connect with Brad: https://www.linkedin.com/in/bradcebulski/
Learn more about BConnected: https://www.bconnectedllc.com
// ABOUT THE MIDWEST CMO SHOW //
Strategic conversations with Wisconsin and Midwest marketing leaders driving measurable business growth. Hosted by BConnected—where we've spent 14+ years transforming Midwest marketing into revenue engines.
Views expressed are the guest's own
...more
36min

FAQs about The Midwest CMO Show:

How many episodes does The Midwest CMO Show have?

The podcast currently has 3 episodes available.