A long time ago, before product-led growth, prospects would sit back and let the sales process unfold before them. But a strong wind blew in and prospects demanded more, eager to experience a product before final purchase. Interactive demos became a part of a buyer’s decision to purchase. With so many businesses looking to benefit from the success of demos, Consensus is ready to improve the buying experience beyond just live demos with their software that automates the product demo and provides never before available visibility into the entire buying panel. The CEO and founder, Garin Hess dives into how they serve the buying experience and sales engineers.