If I asked you to describe the brand experience of your culinary business, what would you say? What would immediately come to mind?

There’s a good chance you’d share your color palette, fonts, logo and perhaps a mood-board or two. So often we think of brand as the visual pieces that make up our business.

But in this episode, we’re going to take this branding conversation to the next level with the help of our guest, Lola Adewuya. 

Lola is the founder of The Brand Doula, a brand studio that designs brand experiences for modern entrepreneurs.  She’s also the creator of Brandland, an online program where she provides new business owners with the tools to take their products and brands into their own hands through in-depth content, guest workshops, and group coaching.

Lola is sharing her valuable insights on how a memorable brand experience can attract our ideal customers, keep them loyal and grow our business through word-of-mouth referrals.

In this show, we’re covering:

• The key difference between brand experiences and brand assets
• How to build a brand experience on your own (hello DIY!)
• Tips on where to find brand designers when you’re ready to hire help

Lola is sharing a wealth of knowledge, so be sure to grab your pen and paper and get ready to take some notes!

HELPFUL LINKS:

• Follow The Brand Doula on Instagram
• Check out The Brand Doula’s website
• Read the Episode Transcript
• Connect with me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!