How exactly do you design a package that will make your ideal customer extremely happy? Hopak is a professional tube packaging manufacturer. It provides you with all the information you need to design packaging that will make your products stand out on the shelf.
1. Be prepared before designing
If you want your product to stand out from the shelves, packaging is the best way to achieve this goal. Before you start packaging design, you need to clarify the following points:
- Define your ideal customer
- Define your brand personality
- Define how your ideal customer buys your product
- Create a mood board for your brand with some image, color or ads
2. Let cosmetic packaging trends inspire you
If you need a little inspiration for your packaging design, there’s no better place to start than by checking out the latest cosmetic packaging trends. For example, according to the survey, we found that in the current market, some businesses will use custom paper tube to package their products to enhance the recognition of their brands.
3. Create your perfect cosmetic packaging
1) Set your brand design standards
Style: When you know what style you want, you know what design elements you need to reflect that style in your packaging.
Color: Choose colors that stand out from the competition
Font: You want your fonts to be clear and easy to read—even if they’re on a small, compact box.
2) Gather the information you need to include on the packaging
Next, you need to gather all the information that needs to be on the packaging (including information required to comply with FDA standards).
4. Select your packaging type
1) Understand the three levels
when it comes to packaging, you need to consider three different levels: outer packaging, inner packaging, and product packaging.
2) Common packaging types in the cosmetics industry
Paper tube packaging is currently one of the popular packaging trends in the market, because its biggest advantage is that it practices the concept of sustainable packaging. Of course, there are many popular packaging options in the beauty and cosmetics space. They are include:
• vacuum bottle
• pump
• sprayer
• jar
• cosmetic tube packaging
• dropper
• compact
5. Choose a focal point for your design
Do you want to build brand awareness and let your customers know that the lipstick or cream they buy is yours? Then you need to put your logo front and center. For example, wine suppliers will choose custom wine packaging that has a wine image in the middle. In this way, the consumers will know what is inside quickly.
6. Consider your materials and specialty printing options
There are many options to liven up your packaging. But remember: the more complex the packaging, the higher your budget. Depending on your product, some upgrades may be needed. For example, if your product is going to be stored in a shower stall, you’d better make sure the label is coated and waterproof. If your product is edible, then you should use food grade paper tube packaging.
If you’re not sure, talk to your designer about the materials and printing options that best fit your brand and budget.
7. Choose the right designer
There are two common ways to advance cosmetic packaging design. That is DIY and hire a designer.
Once your designer is on board, it’s time to start designing!
If you want to learn more about packaging, please visit the Hopak https://www.hopakpackaging.com/ website.
