Inbound Academy

How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

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Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results! 

Read the full show notes

Episode Markers
  • 1:06 - Dr. Guess’s Background
  • 2:39 - How customer behavior COULD change Post-COVID
  • 5:50 -The Essential Elements of Interaction w/ Customers
  • 9:48 - Why PLANNING is Crucial When Communicating w/ Customers
  • 15:38 - How to plan a useful survey
  • 22:50 - Tools for designing and analyzing surveys
  • 28:16 - tips for new marketers when starting out
  • 32:10 - How to connect w/ Dr. Guess


    • Connect w/ Dr. Guess

    1. LinkedIn
    2. DrWendyGuess.com
    3. "Indigo Tent" Podcast


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