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Inbound Academy
By Rizen Corp.Business
Inbound Academy episodes
- Think Small and Try Account-Based Marketing (w/ Hubspot's Ethan Kopit)
Hubspot's ABM Product Manager Ethan Kopit calls in to discuss account-based marketing. He explains how ABM helps businesses of any size better connect with target customers.
Learn More About Account-Based Marketing
Hubspot's Ultimate Guide to Account-Based Marketing
Account-Based Marketing Can Be Simple: Here's How
Connect w/ Ethan
LinkedIn
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---Send in a voice message: https://anchor.fm/martians/messageSupport this podcast: https://anchor.fm/martians/support21 min - How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
Read the full show notes
Episode Markers- 1:06 - Dr. Guess’s Background
- 2:39 - How customer behavior COULD change Post-COVID
- 5:50 -The Essential Elements of Interaction w/ Customers
- 9:48 - Why PLANNING is Crucial When Communicating w/ Customers
- 15:38 - How to plan a useful survey
- 22:50 - Tools for designing and analyzing surveys
- 28:16 - tips for new marketers when starting out
- 32:10 - How to connect w/ Dr. Guess
Connect w/ Dr. Guess
- LinkedIn
- DrWendyGuess.com
- "Indigo Tent" Podcast
Follow Growth Marketing for Martians on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support31 min - Buyer Personas: Yes - They're For Sales Too!
Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!
Learn More About Buyer Personas:
- What is a Buyer Persona? A Guide for Sales
- How to Build Effective Buyer Personas
Follow Growth Marketing for Martians on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support13 min - We're Changing Our Name!
A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support2 min - How to Launch a Podcast w/ Sebastian Rusk (pt.2)
We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility.
Follow Sebastian Rusk:
Podcast Launch Labs website
Facebook
Instagram
LinkedIn
Twitter
YouTube
Follow Inbound Academy on Social Media!
Follow on Facebook
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Grow Your Brand With Rizen!
We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com or contact us today!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support28 min - How to Launch a Podcast w/ Sebastian Rusk (pt.1)
Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk!
Follow Sebastian Rusk:
Podcast Launch Labs website
Facebook
Instagram
LinkedIn
Twitter
YouTube
Podcast Hosting Platforms to Check Out:
Anchor
Acast
Libsyn
Follow Inbound Academy on Social Media!
Follow on Facebook
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Follow on Twitter
Follow on LinkedIn
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support30 min - How to Actually Attract, Engage, and Delight Customers
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.
Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.
Learn more about inbound marketing with our free web guide.
Follow Inbound Academy on Social Media!
Follow on Facebook
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Follow on Twitter
Follow on LinkedIn
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support17 min - 3 Podcast Marketing Tips for New Shows
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support22 min - Marketing Burrito: Coronavirus Marketing & Quarantine Foods to Binge
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.
This is your place for marketing news, strategies, and growth all rolled into one!
Stories This Month:
Burger King Targets At-Home Students
Anheuser-Busch Switches Production to Hand Sanitizer
Hollywood Comes to the Couch
Monthly Poll
Pandemic Foods to Try
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support26 min - Why Aren't You Doing A/B Testing?
Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.
Hubspot CRM
Visual Web Optimizer
Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn
Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
Link to Episode Transcript
---Send in a voice message: https://anchor.fm/inbound-academy/messageSupport this podcast: https://anchor.fm/inbound-academy/support13 min
About Inbound Academy
From the publisher's feed
Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology.
This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.