Inbound Academy

By Rizen Corp.

Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology.

This podcast is brought to you by Rizen, a revenue growth firm focused on innovative str... more

· Business

5

77 ratings

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FAQs about Inbound Academy:

How many episodes does Inbound Academy have?

The podcast currently has 61 episodes available.

Inbound Academy episodes:

July 27, 2020 Think Small and Try Account-Based Marketing (w/ Hubspot's Ethan Kopit)
Hubspot's ABM Product Manager Ethan Kopit calls in to discuss account-based marketing. He explains how ABM helps businesses of any size better connect with target customers.

Learn More About Account-Based Marketing
Hubspot's Ultimate Guide to Account-Based Marketing
Account-Based Marketing Can Be Simple: Here's How

Connect w/ Ethan
LinkedIn

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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
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21min
July 20, 2020How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!
Read the full show notes
Episode Markers
1:06 - Dr. Guess’s Background

2:39 - How customer behavior COULD change Post-COVID

5:50 -The Essential Elements of Interaction w/ Customers

9:48 - Why PLANNING is Crucial When Communicating w/ Customers

15:38 - How to plan a useful survey

22:50 - Tools for designing and analyzing surveys

28:16 - tips for new marketers when starting out

32:10 - How to connect w/ Dr. Guess

Connect w/ Dr. Guess
LinkedIn

DrWendyGuess.com

"Indigo Tent" Podcast

Follow Growth Marketing for Martians on Social Media!
Follow on Facebook
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Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today!
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
31min
July 17, 2020Buyer Personas: Yes - They're For Sales Too!
Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!

Learn More About Buyer Personas:
What is a Buyer Persona? A Guide for Sales

How to Build Effective Buyer Personas

Follow Growth Marketing for Martians on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn

Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
13min
July 09, 2020 We're Changing Our Name!
A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!

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Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
2min
June 03, 2020 How to Launch a Podcast w/ Sebastian Rusk (pt.2)
We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility.

Follow Sebastian Rusk:
Podcast Launch Labs website
Facebook
Instagram
LinkedIn
Twitter
YouTube

Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn

Grow Your Brand With Rizen!
We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com or contact us today!
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
28min
May 19, 2020 How to Launch a Podcast w/ Sebastian Rusk (pt.1)
Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk!

Follow Sebastian Rusk:
Podcast Launch Labs website
Facebook
Instagram
LinkedIn
Twitter
YouTube

Podcast Hosting Platforms to Check Out:
Anchor
Acast
Libsyn

Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn

Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
30min
May 11, 2020 How to Actually Attract, Engage, and Delight Customers
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.
Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.

Learn more about inbound marketing with our free web guide.

Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn

Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
17min
April 28, 2020 3 Podcast Marketing Tips for New Shows
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.

Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn

Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
22min
April 21, 2020 Marketing Burrito: Coronavirus Marketing & Quarantine Foods to Binge
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.
This is your place for marketing news, strategies, and growth all rolled into one!

Stories This Month:
Burger King Targets At-Home Students
Anheuser-Busch Switches Production to Hand Sanitizer
Hollywood Comes to the Couch

Monthly Poll
Pandemic Foods to Try

Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn

Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
26min
April 13, 2020 Why Aren't You Doing A/B Testing?
Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.

Hubspot CRM
Visual Web Optimizer

Follow Inbound Academy on Social Media!
Follow on Facebook
Follow on Instagram
Follow on Twitter
Follow on LinkedIn

Grow Your Brand With Rizen!
We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!

Link to Episode Transcript
---
Send in a voice message: https://anchor.fm/inbound-academy/message
Support this podcast: https://anchor.fm/inbound-academy/support
...more
13min

FAQs about Inbound Academy:

How many episodes does Inbound Academy have?

The podcast currently has 61 episodes available.