Inbound Academy

We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020.

Episode Links

Peloton Commercial Causes Holiday Uproar

Burger King Expertly Trolls McDonald's

Ikea Gets Sexy With Their Marketing

The Game of Thrones Oreo Campaign

The Social Media Brilliance of Twix

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We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!

Thanks to Kevin MacLeod for our episode's music.

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Instagram is where Americans are spending a good chunk of their time nowadays. And why not? Photos, videos, stories, and even live broadcasts provide endless ways to interact with audiences. One publishing trend you should begin using is the “carousel” strategy. We’ll explain how you can hop on in today’s episode!

Follow Inbound Academy on Social Media!

Follow on Facebook          

Follow on Instagram          

Follow on Twitter           

Follow on LinkedIn            

Grow Your Brand With Rizen!

We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!

Thanks to Kevin MacLeod for our episode's music.

View this episode's transcript

Hello from Santo Domingo! We sit down at Mercadexpo 2019 to discuss how the education experience is changing (for the better) for marketing and advertising students. Miami Ad School Director JG Diaz takes time away from the festivities to provide details. 

Episode Links

Mercadexpo 2019

Miami Ad School Punta Cana

Iberoamericana University (UNIBE)

Follow Inbound Academy on Social Media!

Follow on Facebook          

Follow on Instagram          

Follow on Twitter           

Follow on LinkedIn            

Grow Your Brand With Rizen!

We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!

Thanks to Kevin MacLeod for our episode's music.

In 1972 the U.S. Govt passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities.

We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy!

Episode Links

YouDescribe.org

Equalweb.com Accessibility Widget

Broken Link Checker

Google Mobile-Friendly Test

Follow Inbound Academy on Social Media!

Follow on Facebook          

Grow Your Brand With Rizen!

We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!

Thanks to Kevin MacLeod for our episode's music.

Episode Transcript Link

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video.

Episode Links

5 Benefits of Video Marketing Blog Post

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Grow Your Brand With Rizen!

Thanks to Kevin MacLeod for our episode's music.

Episode Transcript Link

Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.

He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School.

Episode Links

Miami Ad School Punta Cana Website

Instagram

Facebook

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Grow Your Brand With Rizen!

Thanks to Kevin MacLeod for our episode's music.

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Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

Episode Links

CoSchedule Subject Line Tester

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Thanks to Kevin MacLeod for our episode's music.

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This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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Grow Your Brand With Rizen!

Thanks to Kevin MacLeod for our episode's music.

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We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

Article Links:

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Thanks to Kevin MacLeod for our episode's music.

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The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch.  Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli.   

HLC Media Link

BeLatina Link

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Grow Your Brand With Rizen!

Thanks to Kevin MacLeod for our episode's music.

Episode Transcript