Inbound Academy

Inbound Academy

By Rizen Corp.Business
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Inbound Academy episodes

  • Episode 21: Using Events to Attract Customers

    Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

    Episode Transcript Link

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    11 min
  • Episode 20: Putting Content into the Buyer's Journey

    You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

    Episode Transcript Link

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    8 min
  • Episode 19: The Content Audit

    Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations. 

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

    Content Compass & Content Audit Download (Google Sheets)

    Content Compass & Content Audit Download (Microsoft Excel)

    Episode Transcript Link



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    7 min
  • Episode 18: Using SMART Goals With Your Content Compass

    Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it.

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

    Episode Transcript Link

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    Send in a voice message: https://anchor.fm/inbound-academy/message
    Support this podcast: https://anchor.fm/inbound-academy/support
    8 min
  • Episode 17: The Content Compass

    Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass. 

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

    Content Compass Download

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    6 min
  • Episode 16: Planning Your Content Strategy

    On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

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    9 min
  • Episode 15: Generating Content Ideas

    Today on Rizen Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story.

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

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    8 min
  • Episode 14: Setting Goals Using the 3 Horizons Framework

    Today on Rizen Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the "3 Horizons Framework!"

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

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    6 min
  • Episode 13: Setting Business Goals

    Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business. 

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

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    6 min
  • Episode 12: The SCOPE Principal

    Today on Rizen Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!  

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

    Episode Transcript Link

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    7 min

About Inbound Academy

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Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology.