Inbound Academy

Inbound Academy

By Rizen Corp.Business
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Inbound Academy episodes

  • Episode 11: The Flywheel Model

    Today on Rizen Academy we’re going to introduce you to the flywheel model.

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    Episode Transcript Link

    The Flywheel Model


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    7 min
  • Episode 10: Inbound Success Stories - Alco Windows & Doors

    The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy.

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    Episode Transcript

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    8 min
  • Episode 09: The Buyer's Journey

    Today on Rizen Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next!

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.

    Episode Transcript

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    10 min
  • Episode 08: Developing a Company Purpose

    Today on Rizen Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about. 

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    To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. 

    Episode Transcript

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    7 min
  • Episode 07: Developing Buyer Personas

    Today on Rizen Academy we’re talking buyer personas. You wanna sell stuff? You need to figure out who your ideal customer is and how to reach them. Catching flies with honey. Horses with apples. Pretzels with mustard. Let’s get into it! 

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      Episode Transcript

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      7 min
    • Episode 06: The Inbound Methodology

      Today on Rizen Academy we’re going to wade away from the shallow end up to our...belly buttons in the inbound pool. We’ve learned about why modern tactics are needed to reach today’s customers, so let’s deflate the floaties and jump right in the inbound methodology.

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        Episode transcript

        Inbound Organization book by Dan Tyre & Todd Hockenberry

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        12 min
      • Episode 05: Adopting Inbound Principles

        Today on Rizen Academy we’re going to tell you the common principles every inbound company should adopt.  

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          Episode Transcript Link

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          12 min
        • Episode 04: New Methods for Reaching Customers

          Today on Rizen Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list. So hang on everyone, it’s about to get inbound up in here, next!

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            Episode Transcript Link


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            9 min
          • Episode 03: Building Lasting Relationships With Customers

            Today on Rizen Academy we’re sharing tips on how to really connect with your customers, the lifeblood of your business. As Abraham Lincoln once said, “customers keep coming back if you keep them in your Union.” (true quote, don’t look it up). Coming up right now!

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              Episode Transcript Link

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              9 min
            • Episode 02: Comparing Inbound & Outbound Marketing

              Today on Rizen Academy, we’ll discuss the main differences between inbound and outbound marketing. Which is best in which situation? We’ll give you the right tips to know!

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                Episode Transcript Link

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                8 min

              About Inbound Academy

              From the publisher's feed

              Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology.